Groundswell Book Club Part 3: Energizing
Museum 2.0
AUGUST 21, 2008
They start by discussing the ROI of word-of-mouth recommendations. Fred created the Net Promoter Score, a metric related to the number of people who answer affirmatively to the question: "How likely are you to recommend X to a friend or colleague?" Tags: Book Discussion: Groundswell marketing membership.
Let's personalize your content