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Narrative Change Strategy

Forum One

It is important to review content on blogs, videos, and other collateral materials to see what narratives are being used and if any need to be phased out. Social media has been a go-to broadcast partner for organizational narratives with quick adoption of messages and narratives in the wider media and societal conversation.

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Jon Husband, Guest Post: The New Realities of Engagement – Stories That Drive Action Planning and Implementation

Beth's Blog: How Nonprofits Can Use Social Media

People take the ideas and start to do things with the idea – this phase is crucial in a new paradigm. StoryGarden is a web-based system for gathering and analyzing qualitative information about values and attitudes held by a community of people. For the Environment: An Inconvenient Truth. Then comes isolated action.

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