Remove Attitude Remove Broadcast Remove Channel Remove Phase
article thumbnail

Narrative Change Strategy

Forum One

Internal monitoring will be an ongoing process to identify narratives that have been used and to measure how well the narrative is moving in the public space in various channels. It is important to review content on blogs, videos, and other collateral materials to see what narratives are being used and if any need to be phased out.

Change 46
article thumbnail

Jon Husband, Guest Post: The New Realities of Engagement – Stories That Drive Action Planning and Implementation

Beth's Blog: How Nonprofits Can Use Social Media

People take the ideas and start to do things with the idea – this phase is crucial in a new paradigm. They fight for democracy, we watch, they die, we change the channel. StoryGarden is a web-based system for gathering and analyzing qualitative information about values and attitudes held by a community of people.

Story 79