Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2014

We are committed to increasing our fundraising capacity around engagement and retention so we can continue this important work.” What is your organization’s strategy for donor retention for new donors that you may acquire via social media or giving days? A few resources on donor engagement, stewardship, and retention.

Retention 124

Retention Challenge Donor Alabama 124

Connection Cafe

APRIL 19, 2019

Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. According to the latest research from Blackbaud’s Charitable Giving Report : The average donor retention rates for first-year offline-only donors is 29%. That’s shocking (and pretty scary).

Retention 37

Retention Donor Change Blackbaud 37

Connection Cafe

JANUARY 6, 2014

In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. According to Chuck, ten years ago the average retention rates of a newly acquired donor were roughly 33%. If the ten-year trend continues, we’ll eventually end up with donor retention rates under 20%.

Retention 55

Retention Donor Change eBook 55

Bloomerang

JUNE 20, 2023

When people read stories , chemicals like dopamine and oxytocin are released in their brains. Recurring donations are important for your nonprofit’s donor retention strategy. Remember that recurring gifts shouldn’t encourage a “set it and forget it” attitude. Here are just a few of the metrics you might want to track.

Ideas 94

Ideas Guide Online Fundraising 94

Bloomerang

JULY 20, 2023

When people read stories , their brains release chemicals like dopamine and oxytocin. Recurring donations are important for your nonprofit’s donor retention strategy. Remember that recurring gifts shouldn’t encourage a “set it and forget it” attitude. Increasing your retention rate boosts your fundraising revenue over time.

Ideas 77

Ideas Online Fundraising Tips 77

Connection Cafe

JANUARY 12, 2021

That donation they sent you gave their brains a shot of happiness chemicals. Donor retention rates are higher with monthly donors, 70% compared to 40-50% for single gift-makers. It’s wrong because of what marketing guru Seth Godin calls the prospective donors you’re trying to attract – “ lazy people in a hurry. That adds up.

Donor 37

Donor Gift Relationship Ratio 37

Bloomerang

NOVEMBER 5, 2021

It’s how do we really create this retention? And you really can only share your passion unless you have a kind of energized spirit and positive attitude, terrific. And as many as 90% of people stop giving after four years, that means almost every four or five years, you’re turning over your database. It is about people.

Money 96

Money Personal Relationship Raise 96