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Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention. It is based on reciprocity.

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What Lessons Will Pepsi Learn About Crowdsourcing for Social Good from Chase Bank Contest Fail?

Beth's Blog: How Nonprofits Can Use Social Media

included a mix of nonprofits with an operating budget of under $10 million with programs in designated Chase corporate responsibility areas: education, healthcare, housing, the environment, combating hunger, arts and culture, human services and animal welfare. The top 100. I'd love to see a theory of change for this contest.

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[VIDEO] The Science of Philanthropic Psychology

Bloomerang

So when we talk about people loving people, there are three things that I would like to draw your attention to. Are we giving our donors the same attention as we are giving the people we ask them to love? No more hunger for this cutie-pie thanks to you. All my students are my favorite. And you can just feel happy.

Video 115
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[VIDEO] First Steps to Nonprofit Strategic Planning, Now!

Bloomerang

I have actually one of my students on the on this call which is fabulous. For anyone who’s been my student or come to my trainings, I’m really focused on usable knowledge. And what could use more attention? I do run the Cal State East Bay Nonprofit Management Certificate Program. Hi, Shelton. . Are you confused?

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