5 Tips for Defining Brand Identity Through Intentional Storytelling
Saleforce Nonprofit
OCTOBER 20, 2021
Harold’s challenge to the group — to write a short story and assign one of five types of musical chords to each sentence — helped us explore what emotions we look to evoke when we share stories. No one is suggesting we set all of our brand and organizational stories to music. About the Author. Cristina Jones.
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