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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Takeaway #1 Know Your Donors Ogilvy had an “aha” moment when researching Rolls-Royce – discovering in a trade journal that their engineers focused extensively on reducing noise. The ads were hailed as beautiful, artistic, and innovative. Participation builds loyalty and community.

Lesson 59
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Community Funded Reporting: Interview with David Cohn of Spot.us

Have Fun - Do Good

Journalism is really the act of informing communities so that they can make better decisions, that is part of the public service, informing communities so that together we can know where else we need to help." --David Cohn, Founder, Spot.us in the Spring of 2008 at an Innovations in Journalism conference, I thought, this is going to be big.

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What Video Style is Ideal for Your Hybrid Event?

AccelEvents

Do not only provide an interactive map of the venue and call it a day. The scenes might not be in order and might look more artistic. A style of video journalism that documents events chronologically. Why Does Video Style Matter? The video is shot and then cut and edited to look like a movie. Documentary. Guerrilla filmmaking.

Video 98
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What Video Style is Ideal for Your Hybrid Event?

AccelEvents

Do not only provide an interactive map of the venue and call it a day. The scenes might not be in order and might look more artistic. A style of video journalism that documents events chronologically. Why Does Video Style Matter? The video is shot and then cut and edited to look like a movie. Documentary. Guerrilla filmmaking.

Video 52
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Celebrating Mission-Driven Success in 2023!

Forum One

The new American Jazz Museum brand positions the museum to be a beacon of rich history and vibrancy for the community and neighborhood and attract audiences from around the country to experience music from a range of eras and artists. This beautifully designed branding and website won five awards this year!

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Celebrating Client Success in 2023!

Forum One

The new American Jazz Museum brand positions the museum to be a beacon of rich history and vibrancy for the community and neighborhood and attract audiences from around the country to experience music from a range of eras and artists. This beautifully designed branding and website won five awards this year!