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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. The ads were hailed as beautiful, artistic, and innovative.

Lesson 59
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Presentation Zen Blog: A Resource Review

Beth's Blog: How Nonprofits Can Use Social Media

Reynolds has an excellent Zelazny Cheat Sheet on how to figure out which charts and graphs to use to illustrate your point. Gene Zelazny is the author of "Say It With Charts" and director of Visual Communication for McKensey and Company.) Spoken as a true artist he writes, "The right color can help persuade and motivate.

professionals

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[VIDEO] How to Talk about Legacy Giving Without Seeming Creepy

Bloomerang

So I just want to say, by the way, that artists have left a huge legacy around San Francisco during this pandemic. So, anyway, Dr. Adrian Sargeant and Elaine Jay do a lot of research on donor retention and fundraising. Why is that? It’s really because no one asks them. They found that 88.7%

Video 129
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The Essential Nonprofit Annual Report Template & Full Guide

Bloomerang

You can recoup the time and resources spent creating the report by turning this report into a valuable donor engagement and retention tool. You can support your donor retention efforts by spotlighting top donors and partners in your report and highlighting exciting upcoming initiatives for supporters to get involved with.