Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Social Fundraising: Leveraging On and Offline Connections. Effective ROI StoryTelling Techniques. Giving Good Poke.

ROI 50

ROI Widget Metrics Cambodia 50

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.” Upload more photos.

Social Media 271

Social Media Social Chapter Media 271

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.” Upload more photos.

Social Media 216

Social Media Social Chapter Media 216

CauseVox

JUNE 1, 2021

Peer-to-peer (p2p) is one of the best and fastest growing fundraising mechanisms with an even better ROI. This metric should reflect both online and offline donations, ideally, as close to real-time as possible. Let’s say a donor’s $50 gift was matched at 1:1 ratio. Keep in mind that each company sets their own policy.

Websites 52

Websites Fundraising Site Create 52

Qgiv

JULY 21, 2022

And one of the best ways to do that is through integrated, consistent messaging across all channels – online and offline. Remember, it’s not always about the ROI. However, if your digital program is maintaining a healthy ROI, the core theory applies: increased website traffic will lead to increased online revenue.

Channel 59

Channel Marketing Fundraising Nonprofit 59