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Why don’t my friends like me on Facebook?

Connection Cafe

Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page. So maybe that gets you an “engagement” ratio. If your embedded donation form isn't getting traffic, does that mean your FB page has no ROI? How many should? Is 10K enough, too little, too many?

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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Social Fundraising: Leveraging On and Offline Connections. Effective ROI StoryTelling Techniques. Giving Good Poke.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.” Upload more photos.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.” Upload more photos.

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Online Fundraising Site: How To Create A High-Performing Fundraising Website

CauseVox

Peer-to-peer (p2p) is one of the best and fastest growing fundraising mechanisms with an even better ROI. This metric should reflect both online and offline donations, ideally, as close to real-time as possible. Let’s say a donor’s $50 gift was matched at 1:1 ratio. Keep in mind that each company sets their own policy.

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Why is multi-channel marketing important for nonprofit fundraising?

Qgiv

And one of the best ways to do that is through integrated, consistent messaging across all channels – online and offline. Remember, it’s not always about the ROI. However, if your digital program is maintaining a healthy ROI, the core theory applies: increased website traffic will lead to increased online revenue.

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