New Email Tests Improve Clicks, Slow Exiting
The NonProfit Times
MAY 23, 2024
The underlying analytics were impressive. To prevent email from being flagged as spam, McClelland suggests at a minimum avoiding overuse of spammy language such as “free,” “bargain,” and “first come, first served,” especially during the run-up to holidays or other busy times when inboxes are already teeming with retail ads and come-ons. “If
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