Live Blogging: 09NTC Mapping Your Social Media Strategy
Amy Sample Ward
APRIL 27, 2009
Analytics tools. listening has been to the community and to the quantitative results. assessed the conversation and they had a 58% negative blog/conversation ratio (used manual researching, icerocket, forumtracker, search.twitter, etc.), new that was the metric/goal to track and 6 months later there was only 18% negative ratio.
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