Amy Sample Ward

SEPTEMBER 20, 2010

Google Analytics – [link]. Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site. Tip: You can also get Google Analytics for your Facebook Page! These analytics are part of having a Facebook Page.

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." It is a flow chart that calculates business performance taking into account not only whether the company had a profit, but whether that profit was good enough relative to the assets it took to generate it.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

Measurement tools or perhaps more accurately, social analytics tools collect that data. Quantitative is counting or the numbers — all those pretty charts and graphics. Measurement should not, ideally, be driven by a tool. If you are measuring reach, engagement or action, you’ll need an analytics tool.

Measure 115

Measure Social Media Tools Media 115

Connection Cafe

DECEMBER 22, 2013

On the NTEN blog, Lauren Giardin says it’s time to Take Charge of Your Editorial Process as Air Traffic Control. This post highlights the success of NTEN’s campaign to re-engage the 24,000 subscribers who had not opened an email from them in the past year. To differentiate rather than compete, begin by surveying the field.

Story 54

Story Nonprofit Social Media Content 54

Tech Soup

DECEMBER 9, 2013

Now that this year is wrapping up and we have the verdict on nonprofit technology trends for 2013 , we queried charity Technorati like Amy Sample Ward, Beth Kanter, Marnie Webb, Peter Campbell, Nicole Wallace, the entire crew at Idealware, Lucy Bernholz, and other luminaries to find out what is in their crystal balls for 2014. Marnie Webb.

Celebrate 90

Celebrate News Technology Nonprofit 90