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Three Cheap Tools to Measure Blogs and Social Media

Care2

The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. Before we dive into specifics, it’s important to recognize that no one product will measure everything you need and they are not 100% accurate. Postrank Analytics. Do you know who they are?

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Great reads from around the web on July 8th

Amy Sample Ward

Much Older. - "Analytics company iStrategyLabs has examined the demographics stats from Facebook (Facebook)’s Social Ads platform, and they’ve reached some very interesting conclusions. " Tags: roundup bookmarks. " Facebook Users Are Getting Older.

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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

The tools include Google Analytics, PostRank, Feedburner, and others. I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). Next, you need to know the right metric(s), the tool or combination of tools to collect the data, and how the tools measure the metric.

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Frank Barry, Guest Post: 4 Keys to Building a Successful Nonprofit Web Site

Beth's Blog: How Nonprofits Can Use Social Media

Use Google Analytics (GA) to see things like how many unique visitors you’re getting, what content is being viewed the most, what keywords or phrases people are using to find you and where people are coming from when finding you. This is only a glimpse into what you can do with analytics. Put these tools in place. Off we go.

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7 Tips for Measuring the Success of Your Blog

Beth's Blog: How Nonprofits Can Use Social Media

Avoid Analytophilia Alexandra Samuel coined that phrase in a post on social media analytics and metrics about the greatest peril of social media: analytophilia. She recommends that you don't go into your analytics or stats program without composing a specific question first. Readership growth This means content consumption.

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Tools for gathering data for blog and web page metrics

Beth's Blog: How Nonprofits Can Use Social Media

Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" "A blogger's influence should not be measured by in-bound links (like technorati), but out-bound links. Google Analytics. want to waste some time.

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5 Practical Reasons Why You Fail To Get Digital Marketing Results

Nonprofits Source

How To Measure Your Digital Marketing Results. Before we dive into the 5 reasons I believe people fail to get marketing results, I thought it might make sense to first demonstrate a few ways you can measure and track your performance. Measuring Page Performance. You’re Focusing On The Wrong Outcomes. So I came up with an idea.

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