Bloomerang

JULY 26, 2021

Mastering an analytic approach to strategy and planning. You should pay careful attention to where the points of friction are that may cause a would-be donor to abandon their donation. Is it easy to see how to give offline? It’s still a much smaller percentage of giving than offline giving, but you don’t want to ignore it.

Strategy 142

Strategy Online Fundraising Plugin 142

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank. Microblogging Reports Worth Your Attention.

ROI 50

ROI Widget Metrics Cambodia 50

Nonprofit Tech for Good

MAY 18, 2013

Photos get a higher EdgeRank score and better grab the attention of your fans in an increasingly cluttered Facebook News Feed. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.” Updates no longer exist. Chapter 11 :: An App Economy for Nonprofits?

Social Media 264

Social Media Social Chapter Media 264

CauseVox

JUNE 1, 2021

Also, our collective attention span is evolving. In order to maximize a short attention span, it makes sense to marry visual and written content. This metric should reflect both online and offline donations, ideally, as close to real-time as possible. Let’s say a donor’s $50 gift was matched at 1:1 ratio.

Websites 52

Websites Fundraising Site Create 52

Nonprofit Tech for Good

MAY 18, 2013

Photos get a higher EdgeRank score and better grab the attention of your fans in an increasingly cluttered Facebook News Feed. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.” Updates no longer exist. Chapter 11 :: An App Economy for Nonprofits?

Social Media 210

Social Media Social Chapter Media 210

Qgiv

JULY 21, 2022

They are in one or many channels and your job as a nonprofit marketer is to deliver the right message to them at the right time—ultimately convincing them to spend their attention, time, and money with you. And one of the best ways to do that is through integrated, consistent messaging across all channels – online and offline.

Channel 59

Channel Marketing Fundraising Nonprofit 59