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Top tips for Efficiently Measuring Social Media ROI & Getting Strategic with Your Data

Connection Cafe

Author: Jordan Viator. While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly.

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Twitter Is 2nd After Google in Referrals To My Blog, But They Stay Longer.

Beth's Blog: How Nonprofits Can Use Social Media

Twitter Focus Group: Jordan V from Convio calls Twitter an unofficial focus group! "If you listen closely, you can pick up on trends and ideas that can really help your outreach and communication efforts." This post from Cometrics -- Developing Metrics for Conversation for Twitter -- has lots to ponder.

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Creating Jewish Connection with Harold Grinspoon Foundation + Salesforce

Cloud 4 Good

Meanwhile, transitioning the HGF Service Desk team from spreadsheets and manual processes to a reliable central system allowed for the visualization of key metrics and analytics. After go-live “it was like turning the light on in a room,” said HGF CIO Eric Jordan. “We We’re all looking at the same story now,” said Jordan. “We

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The Real Housewives of Social Media: Cooking up Recipes for Nonprofit Success

NTEN

Neff and Jordan Viator -- had the great opportunity to lead a session entitled " The Real Housewives of Social Media " Funny Photoshopped pictures were displayed of us, we sported aprons to hype the theme, and we shared information and case studies on various aspects of social media campaigning. BAM, time to tell the story.