Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 27, 2007
What follows is a very rough draft for a script. Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives. The analysis questions are "What's the real value of the home page?" Act 1: Analytics This!
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