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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

What follows is a very rough draft for a script. Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives. The analysis questions are "What's the real value of the home page?" Act 1: Analytics This!

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This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

To a large extent, understand the market forces at play that help or hurt your chance for success; think SWOT analysis and marketing mix. Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. Write A Headline That People Want To Click. Use Emotion As A Call To Action.

Process 98
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[VIDEO] The Early Bird Guide to Epic End of Year Fundraising

Bloomerang

” Write your phone ask scripts and plan your list of who you’re going to call and what you’re going to ask for. In November I want you to set up all of your acknowledgments, your email autoresponder, your thank you cards, your thank you scripts. If you do that, I recommend giving them a script to make it super easy.

Video 78