Remove Analysis Remove Headline Remove Measure Remove Storytelling
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters.

Lesson 59
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NpTech Tag: Change.org To Launch White-Label Social Network for Nonprofits, GeekToys that Give Geekbumps, and Blog Readability

Beth's Blog: How Nonprofits Can Use Social Media

As FrogLoop blog concludes in its recent analysis of MySpace, "Social networking sites are essentially a microcosm of the internet, and hosting a profile on either is akin to managing a website. I'd love to see more detail, like an overview the strategies or how they measure success. What do you think?

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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

Charity: Water is leveraging Facebook advertising in a big way by using storytelling to raise awareness of the global water crisis and inspire people to give. You don’t just have to send newsletters, or witty headlines to get your message across. Measure and track results. Reporting and measurement plans.

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This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

To a large extent, understand the market forces at play that help or hurt your chance for success; think SWOT analysis and marketing mix. Measure – Prove to leadership that the investments made are yielding incremental results toward your goals. Write A Headline That People Want To Click. Use Emotion As A Call To Action.

Process 98
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The Nonprofit Weekly Roundup: The Perfect Blog Post, A Secret Sauce, and Befriending Donor Data

Connection Cafe

The Anatomy of a Perfect Blog Post: The Data on Headlines, Length, Images and More is everything its title promises it will be. The Storytelling Secret Sauce – Via Maya Angelou is Nancy Shwartz’s ode to the writer and activist that proved relevant and accessible storytelling is key. knew he wasn’t lying.

Data 34