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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters.

Lesson 59
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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

Charity: Water is leveraging Facebook advertising in a big way by using storytelling to raise awareness of the global water crisis and inspire people to give. You don’t just have to send newsletters, or witty headlines to get your message across. Downloading transparent images. Facebook Advertising. DOWNLOAD TEMPLATE.

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This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

To a large extent, understand the market forces at play that help or hurt your chance for success; think SWOT analysis and marketing mix. Storytelling is good, but no one likes to read a paragraph where a single sentence would do. Write A Headline That People Want To Click. Let me show you how: Identify Keyword Opportunities.

Process 98
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The Nonprofit Weekly Roundup: The Perfect Blog Post, A Secret Sauce, and Befriending Donor Data

Connection Cafe

The Anatomy of a Perfect Blog Post: The Data on Headlines, Length, Images and More is everything its title promises it will be. The Storytelling Secret Sauce – Via Maya Angelou is Nancy Shwartz’s ode to the writer and activist that proved relevant and accessible storytelling is key. knew he wasn’t lying.

Data 34