Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Evaluate telethons and phone banks – what makes people donate on the spot?
Let's personalize your content