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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." My chapter lays out a traditional ROI process that Nonprofit technology staff use to make major IT investment purchases such as hardware, video conference system, database system, etc. Task Analysis.

ROI 50
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My Goals For 2009

Beth's Blog: How Nonprofits Can Use Social Media

Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Return on Influence: This will be a deep dive into social media metrics and keeping an eye on the new tools that will no doubt debut to help us measure.

Goal 50
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This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

Digital Marketing Plan Chapters. Chapter 1: Introduction. Chapter 2: Marketing Strategy. Chapter 3: Digital Promotions. Chapter 4: Marketing Process. To a large extent, understand the market forces at play that help or hurt your chance for success; think SWOT analysis and marketing mix.

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