Remove Analysis Remove Award Remove Blended Remove University
article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Focus on selling – Judge ads by sales results, not awards. Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Blend time-tested principles with bold new applications.

Lesson 59
article thumbnail

How Can Nonprofits Make the Most of Overhead Funds?

ASU Lodestar Center

Nonprofits may need to consider a blended approach to maximize their overhead funding by choosing the right mix from among these options. She received her undergraduate degree, a Bachelor’s of Science in Business Administration, at the University of Arizona, graduating Magna Cum Laude. She makes her home in Tucson.

Fund 70
article thumbnail

Leaders in Nonprofit Technology: Daniel Ben-Horin

Tech Soup

He took a psychology degree from the University of Chicago in 1969 and became a reporter and columnist for the Arizona Republic newspaper in Phoenix. Daniel has also taught journalism at the University of California, Santa Cruz. Daniel has lots of awards. gave him its Lifetime Achievement Award. In the same year, NTEN.