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Customer Experience Plays Marketing as a Long Game

.orgSource

According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position. Gartner identifies these qualities as key to delivering value: A customer journey mapping process that extends beyond acquisition and purchase through the life of the relationship.

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AI, Automation, and New Tech Put Member Love Online

.orgSource

We are tempted to view AI’s powers as primarily in the realm of cost savings and efficiency; however, teamed with or without a human partner, AI can be a digital concierge helping organizations deliver that sought-after wow. Digital experience platforms are among the technology solutions that make that magic happen.

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How Nonprofits Can Protect Their Mission By Protecting Their Data

Saleforce Nonprofit

For nonprofits, digital transformation is increasingly necessary to survival. Once you have all of this data aggregated in a single platform, having a way to protect all of this information becomes that much more important. By: Mike Melone, Content Marketing Manager, OwnBackup. width="“600”" height="“400”" />.

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3 Steps to Making Data Protection a Priority at Your Nonprofit

Saleforce Nonprofit

Leaders of nonprofits are constantly being challenged by the need to modernize and keep up with digital innovation while maintaining donor trust. According to research firm Gartner, 99% of cloud security failures and resulting data loss will be the customer’s fault through 2025. We see a similar trend within the Salesforce platform.

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