The Fundraising Authority

MAY 8, 2021

Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages). If you ever worked with Google AdWords in the past, then you already know Google Ads (it rebranded in 2018). What is a Google Ad Grant, and Why Do I Want One?

Grant 152

Grant Google Search Application 152

Care2

AUGUST 22, 2013

Do Online Advertising: Test 10-15 new Google AdWords: Test ad and landing page copy, targeting, keywords, and other ad settings using your nonprofit’s Google Grant. Test 3-4 new Facebook Ads: Test different ad types (promoted post, sponsored story, etc.), topic, draft headline, and bulleted ideas to expand on.

Online 71

Online Tips Calendar Test 71

Nonprofit Tech for Good

JANUARY 10, 2022

Responsive text Ads are ads in which you specify multiple different headlines and descriptions and Google selects the ones that it feels would be the best match and thus would create the highest probability of the user clicking on the ad. Use Lots of Keywords.

Google 353

Google Grant Guide Nonprofit 353

Nonprofit Tech for Good

MAY 18, 2020

Smart Campaigns, formerly known as “AdWords Express”, is essentially a baby version of Google Ads and has far less functionality. RSAs allow you to supply many different headlines and descriptions, which the Google algorithm will mix and match in an effort to create the highest possible click-through rate for you.

Google 332

Google Grant Guide Adopt 332

DNL OmniMedia

OCTOBER 22, 2020

The main ways that donors can support the organization are by sponsoring a child or purchasing a one-time gift donation to be sent to a child in need. Large photo headers overlaid with headline text can be a visually appealing way to catch the eye without overwhelming readers. AdWords for Nonprofits: 7 Essential Strategies.

Websites 52

Websites Organization Nonprofit Game 52