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How to Audit An AdWords Campaign

Media Cause

As you navigate optimizing your paid search campaigns, here’s how to audit an AdWords campaign to help improve your performance: Check Spend + Pacing Unlike Facebook, TikTok or even YouTube, Google Search campaigns do not have lifetime budgets—meaning you set daily budgets at the campaign level. adding in new keywords, updating ad copy, etc.)—more

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12 Things Non-Profits Need to Know About Google Ad Grants

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. All charities ( with a few exceptions around hospitals and schools ) are eligible, so you’re not competing with other charities for a limited pool of funding.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Nonprofits and charities in over 50 countries can be eligible for Google Grants. Alternatively you can change your website and make the keywords more relevant and thereby increase the quality score.

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Make it Rain: Using the Google AdWords Grant to Drive Impact

Tech Soup

Why AdWords? Google has a grant that gives $10,000 per month in free AdWords spending for nonprofits that qualify, and unlike most grants, it has a really simple application process. You must be a nonprofit and hold current valid charity status in your country. Apply for the Google AdWords Grant. Don't fret!

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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

The COVID-19 pandemic, social distancing guidelines, and a disrupted economy have all completely changed business-as-usual for nonprofits. Save the Children US is a leading charity dedicated to improving the lives of underprivileged children around the world, and 2019 marks their 100th birthday! Nonprofit Website Overview.