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How to Audit An AdWords Campaign

Media Cause

As you navigate optimizing your paid search campaigns, here’s how to audit an AdWords campaign to help improve your performance: Check Spend + Pacing Unlike Facebook, TikTok or even YouTube, Google Search campaigns do not have lifetime budgets—meaning you set daily budgets at the campaign level.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

If you ever worked with Google AdWords in the past, then you already know Google Ads (it rebranded in 2018). For example, in an ad, it may be worth it to create an Ad Group that targets people by their interests and what charities they've donated to so that we can find more people interested in our cause who might contribute.

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12 Things Non-Profits Need to Know About Google Ad Grants

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. All charities ( with a few exceptions around hospitals and schools ) are eligible, so you’re not competing with other charities for a limited pool of funding.

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Make it Rain: Using the Google AdWords Grant to Drive Impact

Tech Soup

Why AdWords? Google has a grant that gives $10,000 per month in free AdWords spending for nonprofits that qualify, and unlike most grants, it has a really simple application process. You must be a nonprofit and hold current valid charity status in your country. Apply for the Google AdWords Grant. Don't fret!

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Nonprofits and charities in over 50 countries can be eligible for Google Grants. To fully take advantage of your Google Grant and your Google Adwords Account it is important that you make use of lots of keywords.

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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

Save the Children US is a leading charity dedicated to improving the lives of underprivileged children around the world, and 2019 marks their 100th birthday! Large photo headers overlaid with headline text can be a visually appealing way to catch the eye without overwhelming readers. AdWords for Nonprofits: 7 Essential Strategies.