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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

In 2009, they embraced Twitter because journalists were active on Twitter and it was an efficient way to reach them. Policy makers, another target audience, were also using Twitter as a communications channel. Over time, using Twitter has become more an organizational cultural norm. Many tweets lead to press calls.”.

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Are Memes Really Just Slacktivism?

Care2

Should they have taken that new list of supporters (whether it was on Facebook, email, or Twitter) and focused on a ladder of engagement plan to build real relationships these new people? It’s a vanity metric – not a metric that is connected to furthering your advocacy goals. ALS Ice Bucket Challenge.

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Guest Post by Allyson Kapin: Top 8 Social Media Tracking Tools

Beth's Blog: How Nonprofits Can Use Social Media

Pick Two Social Networks: My two favorite social networks are Twitter and Facebook (Fanpages). Listservs: Participate in listservs that align with your nonprofit’s mission and where your organizations’ issues are being discussed. Spend 15 minutes a day talking to the community and cross promoting your campaigns, news, etc.

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