Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 24, 2015
In 2009, they embraced Twitter because journalists were active on Twitter and it was an efficient way to reach them. Policy makers, another target audience, were also using Twitter as a communications channel. Over time, using Twitter has become more an organizational cultural norm. Many tweets lead to press calls.”.
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