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Are Memes Really Just Slacktivism?

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AUGUST 16, 2014

On January 8, 2011 the meme ranked number 11 on Google Trends search queries and the Susan G Komen Foundation said that their Facebook page grew by over 100K “likes” in 24 hours. It’s a vanity metric – not a metric that is connected to furthering your advocacy goals. ALS Ice Bucket Challenge.

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