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Why your association needs to adopt a data governance policy

Nimble AMS

Continue reading to learn how your association can adopt its own data governance policy and become a more data-driven organization. A set of rules, metrics, or policies established by an organization to bring clarity and ease of use to data practices is a data governance policy. How can your organization reverse this concerning trend?

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Customer Experience Plays Marketing as a Long Game

.orgSource

Prioritizes outcomes—views customer satisfaction as the significant metric of success. According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position. Seeks solutions—products and services are designed to solve members’ challenges.

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professionals

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Making Smarter Decisions: Five Business Intelligence Myths

NTEN

The field of Business Intelligence (BI) is growing by leaps and bounds as technology tools make getting, combining, and visualizing data easier than ever before. Here's the second problem: As Gartner put it in a webinar I attended, "managers want to dance with their data." Myth #5: BI is About Technology.

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What Is a CRM and Why Does Your Nonprofit Need One?

sgEngage

A CRM system is a technology solution that stores historical and current data related to your entire customer pipeline—all active, past, and prospective clients. Tipsheet Nonprofit CRM Evaluation Guide Download for Free Advantages of Using CRM Software What are the benefits to supporters or donors when your organization adopts CRM software?

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