M+R

DECEMBER 8, 2023

Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign. Typically we see the highest rate of iOS adoption around the holidays, when people are receiving new devices preloaded with iOS 17 as gifts. UTMs are specific to Google Analytics.

Track 104

Track Digital Change Fundraising 104

Saleforce Nonprofit

NOVEMBER 4, 2021

And while technology and channels keep expanding, regulations typically constrict marketers. These issues were already at play before the pandemic, but it made the need more urgent. Most marketers shifted their strategies, from the channels they use to how they define success.

Marketing 69

Marketing Report Trend Metrics 69

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 28, 2010

Chad graciously agreed to write up a guest post — and start a meme asking nonprofit and social media folks to add their favorite social media tactic in the comments below or using the hashtag #50smt and aggregated here. If you think this will be an issue, simply write out a “commenting policy” on the info tab of your Facebook page.

Social Media 103

Social Media Chad Media Widget 103