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Why your association needs to adopt a data governance policy

Nimble AMS

While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak. Continue reading to learn how your association can adopt its own data governance policy and become a more data-driven organization.

Policy 117
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Are You Done With Digital Transformation?

.orgSource

The team is using the new analytics software to plan more effective outreach initiatives. After all, you’ve been working to improve your tech game for the last two years. Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. Is there more to accomplish?

Digital 221
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Customer Experience Plays Marketing as a Long Game

.orgSource

According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position. Gartner identifies these qualities as key to delivering value: A customer journey mapping process that extends beyond acquisition and purchase through the life of the relationship.

Game 44
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AI, Automation, and New Tech Put Member Love Online

.orgSource

The American Board of Medical Specialists were early adopters of that perspective. Consolidate tech islands. A DXP is a single tech system that manages every aspect of a company’s digital presence. It’s a one-stop-shop for everything, including your website, analytics, marketing, and e-commerce. billion this year.

Tech 221