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Starting a Recurring Giving Program: Tips from the Major Hospital Foundation

Connection Cafe

They “renew their membership” in the Acorn Club each year when they receive our solicitation letter in the mail. They renew their membership each year when they receive a reminder letter in the mail, typically during the month that they originally joined the MWA. The Acorn Club is a more established group, started in 2012.

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Seize the Month! Build Donor Loyalty this January

Connection Cafe

In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. Joanne Fritz’s summary of Monthly Giving: The Sleeping Giant provides some great pointers to getting a recurring program off the ground. For offline and online donors, each channel should support one another.

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Software to Grow Your Nonprofit

Tech Soup

Pro 2012 (admin fee: $35) links donor databases and contact history to calendars, tasks, project summaries, and appointment schedules. offers built-in word processing, mail merge features, and safeguards to prevent duplicate records. Check out our breakdown of donor management tools to help make a more informed choice.

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Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Heres a summary of the lifetime value per email from different issue areas, based on a recent benchmark study and assuming the 50% of the emails on each list go inactive each year.* However, if your organizations uses direct mail, telemarketing, and other methods for asking your online supporters for money this should be included.

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Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Heres a summary of the lifetime value per email from different issue areas, based on a recent benchmark study and assuming the 50% of the emails on each list go inactive each year.* However, if your organizations uses direct mail, telemarketing, and other methods for asking your online supporters for money this should be included.