Nonprofit Tech for Good

JUNE 8, 2011

Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. Using a horizontal logo for your avatar. Unfortunately, many nonprofits upload horizontal logos to serve as their avatars, resulting in the obvious cropping of the images. No doubt about it.

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Social Media Avatar Media Ratio 279

Nonprofit Tech for Good

JANUARY 8, 2012

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Post quality content to the Google+ Stream. Photos and slideshows.

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Nonprofit Tech for Good

JANUARY 3, 2012

Your supporters also want to see what your staff and working space look like – the human beings behind the avatar, if you will. In 2011 I had gotten in the very bad habit of listening to (mostly) CNN in the background while working… all day long. I didn’t even really grasp it and it’s potential until mid-2011.

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Social Media Media Management Social 251

Nonprofit Tech for Good

JANUARY 16, 2012

When Mashable first started buzzing about Pinterest in December 2011, I took a quick look at the site and thought to myself, “Shopping, crafters, and foodies. Be sure to repin and promote others if their content is good and relevant to your nonprofit’s mission. Not relevant to the vast majority of nonprofits and (whew!)

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Profile Nonprofit Twitter Social Network 259

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), If your communities are not growing, then something is missing from your social media strategy (good content, right voice, e-newsletter, blogging, etc).

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Social Media Management Media Social 247

Nonprofit Tech for Good

APRIL 11, 2016

Launched in 2011, Snapchat is an image and video messaging app that is very popular with tweens and teens and increasingly Millennials and Gen Xers. To gain new Snapchat Friends, you can use your new Snapcode as an avatar on social networks (rotate one week and one week off). Do not be lame on Snapchat.

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Mobile Nonprofit Artist Social Media 100

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Chapter 5 :: Use the Colors of Your Avatar to Design Your Channel. That said, a couple of minor tweaks are necessary.

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