Research Friday: Branding in the nonprofit sector
ASU Lodestar Center
APRIL 26, 2013
This brand recognition is what makes The Red Cross the go-to organization in times of disaster. In celebration of the name change, New Pathways for Youth hosted a block party for the community where local phoenix public figures spoke in support of the new branding. Sources: [1] Non-profit branding: Cause and brand effect. Dato-on, M.
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