Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 17, 2008
Screencapture from Jonny Bentwood 's White Paper on measuring influence. And before even getting to the meat of the metrics, conceptual models, and ideas, the introduction provides a powerful case for using social media that is well articulated: For the first time in history, technology has reached a point where everyone has a voice.
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