article thumbnail

Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman

Beth's Blog: How Nonprofits Can Use Social Media

And before even getting to the meat of the metrics, conceptual models, and ideas, the introduction provides a powerful case for using social media that is well articulated: For the first time in history, technology has reached a point where everyone has a voice. s 2007 Trust Barometer, results showed that employees or ???someone

article thumbnail

Greetings from Chicago and the Museum Computer Network Conference

Beth's Blog: How Nonprofits Can Use Social Media

I'm here in Chicago for a very brief trip on a panel about metrics and measurement for museums called "New Spaces, New Measures." I came across two more excellent resources on this evolving topic of social media metrics and wanted to quickly summarize before I add to the link list in the wiki. Raw links to the document.

Chicago 50
article thumbnail

NpTech Tag Summary: Chimp Personality, Convio Open API, and More

Beth's Blog: How Nonprofits Can Use Social Media

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. Here's your chance to vote on sessions and suggest speakers. And if Web 2.0 pushes your buttons, why not push a few Web2.0 generators.

Convio 50