article thumbnail

How to Write Effective Web Copy (Part 1): Make It Readable

Connection Cafe

Countless usability tests have shown that users don’t consume digital content the same way they consume printed content. using the Flesich-Kincaid readability test. So, not only do your target audiences have shorter attention spans than ever, there’s ever more stuff to distract them online. It’s a double whammy.

Web 37
article thumbnail

Social Media Lab: How To Become A Networked Nonprofit

Beth's Blog: How Nonprofits Can Use Social Media

So, I designed and have been testing a training program that embraces thoughtful do-it-yourself social media experiments and a peer learning process for sharing the learning. Both ended their experiments with insights about how to set up systems and structures for content creation across channels, linking, and engaging.

article thumbnail

Giving Days and Beyond the Dollars: What Have We Learned?

Beth's Blog: How Nonprofits Can Use Social Media

To answer, Giving Day hosts turned to each other through Knight Foundation’s Peer Learning Exchange and Facebook Group, and participated in conference calls organized by Priscilla Enriquez, Chief Giving Officer of the Sacramento Regional Community Foundation. They sought a host of answers.