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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Tangible measurements are easy to calculate and can fall into any number of ratios and equations. If you notice that 75% of your audience likes The Daily Show, then you might consider adding references from the show to aid in your storytelling. Cost Per Impression (CPM).

Digital 111
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Making the Most of Your Nonprofit’s Website: Understanding the Basics

Connection Cafe

Engaging supporters (and attracting new ones) with storytelling techniques. In terms of visual frontend elements, the contrast ratio between your site’s text and its background is key. This refers to your visual brand or the graphic design elements that your team uses to update your site or create new press releases.

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Engaging Recurring Donors: 4 Impactful Strategies

Achieve

All of your messages should address donors by name and reference personal details where appropriate. For example, if a recurring donor lives in your local area, you might reference the community when sending them an invitation to an in-person event you’re hosting. . Reference past participation. Add personal details.

Impact 105
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The Ultimate Online Fundraising: Guide + 10 Top Ideas

Bloomerang

Tell stories One of the best ways to engage supporters is to use effective storytelling strategies. Offering suggested giving amounts gives supporters a reference to choose how much to give to your organization. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio.

Ideas 94
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How To Convince Leadership Content Marketing For Nonprofits Matters

Nonprofits Source

The efficiency ratio , also known as the revenue to cost ratio. The best part of the efficiency ratio is that it doesn’t involve any complex math. Use the efficiency ratio to calculate the ROI of your marketing activities. How else is leadership suppose to react to that? Just basic knowledge of arithmetic.

Content 40
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33+ Giving Tuesday Ideas: Expert Tips and Campaigns to Try

Bloomerang

Learn more about Giving Tuesday storytelling (and how to leverage social media for your campaign) with this helpful Facebook group. . Specifically, when a company promises a matching gift, they’ll provide an additional donation to the organization their employee has donated to at a predetermined ratio (usually 1:1). . Matching Gifts.

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20 Incredibly Easy Online Fundraising Ideas and Expert Tips

Bloomerang

These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio. Tell stories One of the best ways to engage supporters is to use effective storytelling strategies. Offering suggested giving amounts gives supporters a reference to choose how much to give to your organization.

Ideas 77