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To Get Close to Members, Follow MarTech Trends

.orgSource

But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands. Feature them on social media, and in podcasts, testimonials, and blog posts.

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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

This uncertainty prompted me to invite two of the most visionary people I know to spend time with me on my podcast considering the future of the association industry. Both are steeped in the world of associations and are avid students of strategy, business, and culture beyond this industry. This episode will air on March 30.

professionals

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The End of Expertise and How Associations Must Adapt

The MatrixFiles

Here are a few statistics that we shared: 27% of Americans say they have not too much or no confidence in scientists to act in the public’s best interest ( Pew Research ) 39% of Americans, a record-high, say they don’t trust the media at all. Many attendees expressed surprise over the trust statistics that we shared.

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Breaking the Cycle & Starting the Mental Health Conversation

Saleforce Nonprofit

After a year of pandemic-fueled isolation — undoubtedly a primary factor in 42% of adults experiencing anxiety and depression, up 11% from previous years — educational institutions and businesses are making the mental wellbeing of their students and employees a priority. Listen to episode five of the Force Multiplier podcast.

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Green Coworking: An Interview with Chris Messina and Ivan Storck of Citizen Space

Have Fun - Do Good

I talked to Chris Messina of Citizen Agency and Ivan Storck of SustainableMarketing.com about their green coworking space in San Francisco, Citizen Space for the Big Vision Podcast and have posted a transcript of the interview below. You can even be a student, or anybody who frequents cafes, or you can work from home.

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System Error: Stanford Professors Tackle Tech Disruption and Democracy

Non Profit Quarterly

Amy Costello: Welcome to Tiny Spark , a podcast of the Nonprofit Quarterly. Computer science is one of the most popular majors at Stanford—it’s taken by nearly 20 percent of the student body. But in recent years, this trio of professors noticed their students were often attracted to the field mainly because of its financial rewards.

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