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How to Use Storytelling for Nonprofits to Tug Heartstrings and Raise Funds

Get Fully Funded

If you are producing a video (rather than just filming things onsite), prepare an engaging script or captions. If it’s a captioned/narrated video, the background music is very important. Just as in movie scores, the music can set the tone and enforce the message. A note about music: Do not use licensed music without permission.

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Nonprofit Fundraising Videos Inspire More Giving

Get Fully Funded

Thanks to YouTube, videos can be raw, without heavy editing, and still strike the right chord with audiences. “We We’ve got a playlist of explainer videos on our YouTube channel. For a longer video, consider writing a script. You compile photos and videos of your organization’s work and set the montage to music.

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[Guide] Creating Video for Nonprofits

The Science Behind Engaging your Supporters

The original DIY video platform, YouTube, is now the world's second largest social network and search engine. So, I went to YouTube and learned how to record and edit a video, so that I could distribute it to the local media outlets in North Carolina. I noticed that in your videos, music helps progress the storytelling.

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How To Create Explainer Videos That Donors Will Love

Nonprofits Source

They can be the first thing a person sees about your nonprofit; allowing its voice and message to come through with unique combinations of visual styles, music, and narrative. For that, you can use meaningful animation, unexpected script turns ( narrative ), and adequate characterization. Always aim for the highest possible quality.

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TSDigs: Creating Impact & Effective Storytelling Tweet Chat Recap

Tech Soup

Creating a video with impact requires developing a story concept and turning it into a script. One expert tip offered by Samala is to share your story concept in conversation and note where your listener reacts before committing to a script. Both captions and annotations, like music, can add to the story if they are used judiciously.

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Arts 2.0: Examples of Arts Organizations Social Media Strategies

Beth's Blog: How Nonprofits Can Use Social Media

I was particularly interested in examples using blogs, Twitter, Flickr, Youtube, and Facebook. The Shooting Script Colonizing Social Spaces , looked more broadly at the benefits and drawbacks of museums utilzing social networking sites. Anaheim Ballet has a YouTube Channel with over 130,000 channel views. Everyone is a Curator.

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