Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

Measure 67

Measure Relationship Metrics ROI 67

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

In this post, I’m sharing my slides , resources , and practical engagement tips with a higher purpose. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Guy notes that the ideal ratio of peoples’ comments to your responses is one-to-one. or “Love it!”

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

I posted my slides and notes on my blog. What's common to both is the use of metrics to measure results. The data collection should be not be a burden and that's why it is useful to carefully pick and choose what metrics you'll track. The final report or analysis can be a memo or simple report, doesn't need to be elaborate.

ROI 50

ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Graphing Social Patterns: My Slides.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

UPDATE: The presentation slides and wikispace is here. I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go.

Metrics 56

Metrics Social Media Media ROI 56