Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial. What's the value of that?

Metrics 50

Metrics ROI Measure Content 50

Connection Cafe

JUNE 20, 2017

Return on Investment or “ROI”: This term is used by some organizations in place of the term “cost per dollar raised” and illustrates a similar concept. In a more global setting however, ROI has non-monetary objectives such as public awareness of a product or new sales leads.

Conversation 20

Conversation Giving Gift Charity 20

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I agree, but is a ratio the best number? Kaushik suggests: What is the cost to your life, business, time of your blog? Kaushik does not provide an ROI, but mentions the "happiness" factor related to blogging. And there is no price that you can put on a ROI of happiness. which is very hard to so.

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. " I think this statement still holds true, although with more people thinking about ROI and Social Media, practice is evolving. Last year, I had a ratio of 1.4 My blog is worth $314,448.78. How much is your blog worth?

Reflection 50

Reflection Measure Technorati ROI 50