Amy Sample Ward

FEBRUARY 4, 2010

The Hatcher Group , a Maryland-based public affairs and communications firm, released a great report this past Fall called New Media & Social Change: How Nonprofits are Using Web-based Technologies to Reach Their Goals (PDF). Joining the conversation is incredibly important if these organizations expect to change policy and change minds.

Conversation 114

Conversation Effective PDF Social Media 114

Forum One

MARCH 18, 2010

Three panelists steered the discussion: Ed Bennett, Manager of Web Operations at the University of Maryland Medical Center. Social media is excellent for crisis communications: Only a few weeks before the shootings at Fort Hood, Scott & White Health Care established its social media policies. Let me know in the comments.

Social Media 58

Social Media Media Social Houston 58

Care2

JANUARY 25, 2009

conference is bringing together leaders of major women’s advocacy organizations and online women’s communities to further the connection between today’s issues and women’s voices. is intended for all women interested in better policies for women, families and society. RSVP: Maria Enie at menie@vancomm.com.

Case Study 28

Case Study DC United States Maryland 28

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2009

You are better off identifying and speaking more directly to the audience who is most likely to already care about your core issues. One of our biggest viral video hits was this video for the Maryland State Teachers Association. Tags: vlog. It only has about 2000 views. How can it be considered a viral hit?

Video 98

Video YouTube Vlog Maryland 98

See3

JULY 14, 2009

You are better off identifying and speaking more directly to the audience who is most likely to already care about your core issues. One of our biggest viral video hits was this video for the Maryland State Teachers Association. Tags: Video youtube see3 social media advocacy. It only has about 2000 views.

Video 45

Video YouTube Nonprofit Maryland 45