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Social Media Strategy Is Everywhere in the Organization and More Cute Dog Theory Evidence from the Indianapolis Museum of Art

Beth's Blog: How Nonprofits Can Use Social Media

The Indianapolis Museum of Art has done an amazing job of integrating a social media strategy into its communications strategy. Parceling the workload - whether it is blogging or managing a Facebook profile has lots of benefits. What makes them a success?

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Arts 2.0: Examples of Arts Organizations Social Media Strategies

Beth's Blog: How Nonprofits Can Use Social Media

One of the best projects that illustrates the basic idea of Web2.0 - listening and conversation and stakeholders creating their own experience with your organization - comes from the Brooklyn Museum of Art. o is Transparency - and the best example of that is what the Indianapolis Art Museum has done with its pubic metrics on its web site.

Arts 74
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National Study Reveals: Digital and Social Media Are Delivering Results for Arts Organizations

Beth's Blog: How Nonprofits Can Use Social Media

As Robert Stein, Deputy Director for Research, Technology, and Engagement at the Indianapolis Museum of Art told us, “Museums have tended to use [websites] as extensions of marketing.” But as digital media matures as a tool for cultural organizations, groups are using it as a gateway to connect people with art.

Arts 110
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Does Your Museum Need its Own Social Network? Case Study and Discussion

Museum 2.0

The presumed answer is "yes" your museum needs a blog, a pony, or a set of comfy couches. Does your museum need a custom online social network? Most social networking sites give each user a unique user profile, along with a personal "home base" where you can always find your content, your contacts, and your interests.

Museum 20
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Creating Your Organization's Social Media Strategy Map

Beth's Blog: How Nonprofits Can Use Social Media

One of the challenges, of course, is integrating social media strategy with overall communications planning as well as Internet strategy without having the time in the workshop to drill down into those other topics. You need to think about how to link or integrate your social media strategy. Josh Bernhoff, Social Technographics 2008 3.