Interview: SXSW4Japan Raises over $120,000 #sxswcares
Amy Sample Ward
APRIL 7, 2011
Personal Fundraising – In order to extend our reach and to leverage personal networks, we encouraged people to create fundraising pages. This included SXSW organizers, the Red Cross, Hurricane Party, the Hanson Brothers, and many more to promote the campaign. We also leverage media opportunities to drive traffic to the campaign site.
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