How Data Can Drive Your Fundraising: A Conversation With Keela’s Philip Manzano
Global Giving
APRIL 4, 2019
Knowing what works and what doesn’t in your communications, campaigns, and events will help you avoid making random decisions based on feeling or habit, but rather have a clear, long-term plan without wasting your resources on ineffective processes. What drives people to engage with your organization. Gathering data at regular times (e.g.
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