NTEN

SEPTEMBER 23, 2010

Gerald Marzorati, Editor of The New York Times Magazine , has revealed that "contrary to conventional wisdom, it's our longest pieces that attract the most online traffic." If we don't find it quickly enough, we can much more easily jump to another source of information than we could with a stack of magazines.

Web 70

Web NTEN Alternative Headline 70

Get Fully Funded

DECEMBER 4, 2022

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. Are you tackling a problem in an innovative way? . Draft your pitch as an email with the subject as the headline you would like to see. Start with a headline that summarizes your news.

Story 122

Story News Press Local 122

NonProfit Hub

AUGUST 12, 2021

And while this set-up might seem like an efficient use of limited resources, it can actually pose a big problem. Seen below is their regular donation page, which comes with an offer of a free magazine subscription that might appeal to a casual website visitor. Is the donation page copy clear and captivating? Not necessarily.

Donation 92

Donation Question Effective Test 92

NonProfit Hub

AUGUST 12, 2021

And while this set-up might seem like an efficient use of limited resources, it can actually pose a big problem. Seen below is their regular donation page, which comes with an offer of a free magazine subscription that might appeal to a casual website visitor. Is the donation page copy clear and captivating? Not necessarily.

Donation 41

Donation Question Effective Test 41