article thumbnail

To Get Close to Members, Follow MarTech Trends

.orgSource

Instructions, such as a style guide and taxonomies, are part of this process. But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands.

Trend 221
article thumbnail

SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

You can download the guide below with step-by-step instructions for setting up your sitemaps and robots.txt files: 3. First, let’s define the fields: Title: Defines which headline should appear in results. It also converted all of my pictures from HTTP to HTTPS, which helped fix the mixed content issues I was having.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Event Microsites: Does Your Fundraiser Need One?

DipJar

Picture this: You’re planning the marketing campaign for an upcoming benefit concert to support your nonprofit. You’re updating the event webpage on your organization’s main website with the attendee sign-up form, lineup, driving and parking instructions, safety information, and other important logistical details.

article thumbnail

How To Convince Leadership Content Marketing For Nonprofits Matters

Nonprofits Source

Chances are you don’t know the full picture of how your nonprofit operates. Take a look at National Geographic’s article, “ Unbelievably Cute Pictures of Rescued Baby Sloths.”. This article does so well because: The headline entices a positive emotion from readers. How This Applies To Nonprofit Marketing.

Content 40