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Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength

Beth's Blog: How Nonprofits Can Use Social Media

I grew up in a small town by the New Jersey shore in a house a block from the Atlantic Ocean that my elderly parents still live in today. With Hurricane threatening a direct hit and potential devastating damage, emergency officials called for a mandatory evacuation — something that hasn’t happened in many years.

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8 Top Corporate Giving Trends to Watch in 2024 + Examples

Nonprofits Source

Here are some recent examples of their efforts: Maui wildfires: In August 2023, Target donated $1 million to aid response and recovery efforts for one of the worst disasters Hawaii has ever experienced. The donation was distributed to disaster relief organizations like American Red Cross, Hawaii Community Foundation and local food banks.

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The Maui wildfires: A record in disaster philanthropy, an opportunity to ‘get it right’ 

Candid

Part of my work at the Center for Disaster Philanthropy (CDP) involves monitoring philanthropic giving in response to disasters through our annual Measuring the State of Disaster Philanthropy: Data to Drive Decisions (SODP) report. That distinction previously belonged to the Greater Houston Community Foundation, after Hurricane Harvey.)

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